The Orbito-Frontal-Cortex registers sensual values - taste, smell, and visual attributes, as in the undertaking of a creative process. Genesis is a single electrical impulse of God's brain. By composing the Earth and the Universe, God explores the potentials and capacities of His own brain. And as He manifests a sense of beauty and aesthetic judgment through the act of creation God activates His brain's hedonistic reward system. "This shit is fun."